Our ethical principles

Working with us

Our ethical principles

Transparency and integrity are core to our work, from local-level projects through to landscape-scale recovery programs.  

In order to achieve our mission and work within our values, we have created ethical principles to which every project and partnership must adhere.

Find out what we expect from our partners and what you can expect from us. 

Our promise to you

We promise to supply high-integrity projects with nature and people at their core.

In practice, this means that every project will be science-based, verifiable, aligned with the objectives of all parties involved, take the necessary steps to engage communities, and build in the appropriate safeguarding measures for permanence and prudence.  

What we expect in return

We expect our partners to equip us to deliver these high-integrity projects with nature and people at the core.

In practice, this means our partners are aligned with our wider environmental objectives and values, commit to best practice as far as possible within their own organisation as well as the project, and agree to an honest and transparent working relationship.  

Our 7 project principles

Every project available to fund will meet the following standards to ensure high-integrity, measurable, and impactful outcomes.

1) Science-based

Our projects are quantified using science-based methodologies.

We may consider projects that aim to develop and enhance new scientific methodologies where robust evidence shows their potential and how they will be monitored and measured.

2) Alignment with global, national, and National Landscapes objectives

Projects should align with the objectives of the National Landscapes Association, the National Landscape/s hosting the project, the UK's 25 Year Environment Plan and Environmental Improvement Plan, the Environment Act (2021), and the UN Sustainable Development Goals.


3) Environmental, climatic, and social safeguarding

Projects should seek to minimise any adverse impacts on local communities and the natural, climatic and historic environment.

Projects will be co-designed with local teams in an integrated manner.


4) Permanence and prudence

Projects should maximise the permanence and prudence of environmental outcomes and mitigate against the risks of reversal.

Mitigation measures may include financial provisions to protect the outcomes beyond a project's completion date, and the allocation of remedial capital to insure against an extreme weather event.


5) Local knowledge and community engagement

A project should engage local communities and stakeholders throughout its lifecycle to incorporate important local knowledge, values, and skills to shape its design and impacts.


6) Verifiability

Projects will be monitored to demonstrate their outcomes. Where applicable, these will be validated by an independent third-party supplier to ensure accuracy and credibility.


7) Transparency

Projects should accurately disclose the potential and actual environmental outcomes and impacts generated both pre- and post-implementation.

These should be made available publicly and updated throughout the lifecycle of a project.

Our 4 partnership principles

Any partner that funds a project in the National Landscapes will be expected to adhere to the following standards.


1) To promote the objectives and preserve the reputation of the National Landscapes

Partnerships must align with the green finance strategy and objectives of the National Landscapes and should not compromise the reputation of the National Landscapes or National Landscapes Association.


2) Adherence to best practices

The National Landscapes will only seek to partner with organisations that demonstrate commitment to environmental best practices such as the Science-based Targets Initiative and mitigation hierarchy.

The partner must be looking to complement and accelerate their own sustainability initiatives rather than substitute, replace, or delay internal action.


3) Excluded or restricted activities

The National Landscapes Association should exercise heightened scrutiny and caution when considering partnerships with organisations that are involved in damaging industries or activities. These industries and activities have been identified and outlined by the Association after consultation with the National Landscapes.

The National Landscapes Association will complete its due diligence checklist to identify, manage, and mitigate the risks of each partnership, particularly where these industries and activities are applicable.


4) Partnership agreements

Partnerships and transactions will be underpinned by legal agreements and holistic management plans.

These agreements should clearly set out the purpose, objectives, ethical considerations, intended outcomes, timeframes, claims, and responsibilities of each organisation.

Download our full ethical charter